T. R. Easwar : rechercher sur Z-Library

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1

The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

Debevec, Kathleen, Iyer, Easwar

Journal:

Journal of Advertising

Année:

1986

Langue:

english

Fichier:

PDF, 1.76 MB

english, 1986

2

Shades of Green: A Multidimensional Analysis of Environmental Advertising

Banerjee, Subhabrata, Gulas, Charles S., Iyer, Easwar

Journal:

Journal of Advertising

Année:

1995

Langue:

english

Fichier:

PDF, 1.22 MB

english, 1995

3

Corporate Environmentalism: Antecedents and Influence of Industry Type

Subhabrata Bobby Banerjee, Easwar S. Iyer and Rajiv K. Kashyap

Journal:

Journal of Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 3.17 MB

english, 2003

4

Environmental Marketing: Positive Strategies for Reaching the Green Consumerby Walter Coddington;Green Marketing: Challenges and Opportunities for the New Marketing Ageby Jacquelyn Ottman

Review by: Easwar Iyer

Journal:

Journal of Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 189 KB

english, 1994

5

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

C. Whan Park, Easwar S. Iyer and Daniel C. Smith

Journal:

Journal of Consumer Research

Année:

1989

Langue:

english

Fichier:

PDF, 396 KB

english, 1989

6

The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising

Iyer, Easwar S.

Journal:

Journal of Advertising

Année:

1988

Langue:

english

Fichier:

PDF, 1.13 MB

english, 1988

7

Community-Based Hearing Rehabilitation: Implementation and Outcome Evaluation

Thammaiah, Spoorthi, Manchaiah, Vinaya, Easwar, Vijayalakshmi, Krishna, Rajalakshmi, McPherson, Bradley

Journal:

Perspectives of the ASHA Special Interest Groups

Année:

2017

Langue:

english

Fichier:

PDF, 284 KB

english, 2017

8

Noneconomic goals of investors

Easwar S. Iyer, Rajiv K. Kashyap

Journal:

Journal of Consumer Behaviour

Année:

2009

Langue:

english

Fichier:

PDF, 139 KB

english, 2009

9

Does lateral vertebral translation correspond to Cobb angle and relate in the same way to axial vertebral rotation and rib hump index? A radiographic analysis on idiopathic scoliosis

T. R. Easwar, Jae-Young Hong, Jae Hyuk Yang, Seung Woo Suh, Hitesh N. Modi

Journal:

European Spine Journal

Année:

2011

Langue:

english

Fichier:

PDF, 677 KB

english, 2011

10

Similarity analysis of cognitive scripts

R. A. Lakshmi-Ratan, Easwar Iyer

Journal:

Journal of the Academy of Marketing Science

Année:

1988

Langue:

english

Fichier:

PDF, 538 KB

english, 1988

11

Theory of Alliances: Partnership and Partner Characteristics

Journal:

Journal of Nonprofit & Public Sector Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 650 KB

english, 2003

12

Machine Learning for Discriminating Quantum Measurement Trajectories and Improving Readout

Magesan, Easwar, Gambetta, Jay M., Córcoles, A. D., Chow, Jerry M.

Journal:

Physical Review Letters

Année:

2015

Langue:

english

Fichier:

PDF, 3.38 MB

english, 2015

13

Corporate Environmentalism: Antecedents and Influence of Industry Type

Banerjee, Subhabrata Bobby, Iyer, Easwar S., Kashyap, Rajiv K.

Journal:

Journal of Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 150 KB

english, 2003

14

The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

Kathleen Debevec and Easwar Iyer

Journal:

Journal of Advertising

Année:

1986

Langue:

english

Fichier:

PDF, 2.05 MB

english, 1986

15

Book Review

Journal:

Journal of Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 773 KB

english, 1994

16

Consumer recycling: role of incentives, information, and social class

Easwar S. Iyer, Rajiv K. Kashyap

Journal:

Journal of Consumer Behaviour

Année:

2007

Langue:

english

Fichier:

PDF, 307 KB

english, 2007

17

Comparative study of callus progression in limb lengthening with or without intramedullary nail with reference to the pixel value ratio and the Ru Li’s classification

Xiao-Tang Sun, T. R. Easwar, Manesh Stephen, Sang-Heon Song, Seung-Ju Kim, Hae-Ryong Song

Journal:

Archives of Orthopaedic and Trauma Surgery

Année:

2011

Langue:

english

Fichier:

PDF, 2.03 MB

english, 2011

18

Self-referencing as a mediator of the effectiveness of sex-role portrayals in advertising

Kathleen Debevec, Easwar Iyer

Journal:

Psychology and Marketing

Année:

1988

Langue:

english

Fichier:

PDF, 755 KB

english, 1988

19

High-Q-factor low dielectric loss inverted microstrip YBa2CU3O7-δ resonator for accurate Rs characterization

K. Easwar, B. K. Sarkar, R. Pinto, P. R. Apte

Journal:

Microwave and Optical Technology Letters

Année:

1993

Langue:

english

Fichier:

PDF, 298 KB

english, 1993

20

Marketing and society: Preface to special section on volunteerism, price assurances, and direct-to-consumer advertising

Easwar S. Iyer, C.B. Bhattacharya

Journal:

Journal of Business Research

Année:

2011

Langue:

english

Fichier:

PDF, 106 KB

english, 2011

21

Clinical anatomy of vertebrae in scoliosis: global analysis in four different diseases by multiplanar reconstructive computed tomography

Hong, Jae-Young, Suh, Seung-Woo, TR, Easwar, Hong, Suk Joo, Yoon, Yong-Chul, Kang, Hyung-Jin

Journal:

The Spine Journal

Année:

2013

Langue:

english

Fichier:

PDF, 1.92 MB

english, 2013

22

Toward a Responsive Pedagogy: Linking Social Responsibility to Firm Performance Issues in the Classroom

Rajiv Kashyap, Raza Mir and Easwar Iyer

Journal:

Academy of Management Learning and Education

Année:

2006

Langue:

english

Fichier:

PDF, 1.46 MB

english, 2006

23

Study of the effect of relativistic time dilation on cosmic ray muon flux—An undergraduate modern physics experiment

Journal:

American Journal of Physics

Année:

1991

Langue:

english

Fichier:

PDF, 639 KB

english, 1991

24

[IEEE 2004 IEEE International Symposium on Circuits and Systems - Vancouver, BC, Canada (23-26 May 2004)] 2004 IEEE International Symposium on Circuits and Systems (IEEE Cat. No.04CH37512) - Multi-layer floorplanning for reliable system-on-package

Shiu, P.H., Ravichandran, R., Easwar, S., Lim, S.K.

Année:

2004

Langue:

english

Fichier:

PDF, 263 KB

english, 2004

25

A demonstration of phonons that implements the linear theory

Lüerßen, Dietrich, Easwar, Nalini, Malhotra, Ayesha, Hutchins, Libby, Schulze, Kim, Wilcox, Brandi

Journal:

American Journal of Physics

Année:

2004

Langue:

english

Fichier:

PDF, 521 KB

english, 2004

26

From the Guest Editor

Journal:

Journal of Advertising

Année:

1995

Langue:

english

Fichier:

PDF, 360 KB

english, 1995

27

Demonstration of a quantum error detection code using a square lattice of four superconducting qubits

Córcoles, A.D., Magesan, Easwar, Srinivasan, Srikanth J., Cross, Andrew W., Steffen, M., Gambetta, Jay M., Chow, Jerry M.

Journal:

Nature Communications

Année:

2015

Langue:

english

Fichier:

PDF, 1.27 MB

english, 2015

28

Phase Separation in Binary Nearly-Hard-Sphere Colloids: Evidence for the Depletion Force

Sanyal, S, Easwar, N, Ramaswamy, S, Sood, A. K

Journal:

EPL (Europhysics Letters)

Année:

1992

Langue:

english

Fichier:

PDF, 364 KB

english, 1992

29

The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising

Journal:

Journal of Advertising

Année:

1988

Langue:

english

Fichier:

PDF, 1.43 MB

english, 1988

30

Evaluation of the Three-Dimensional Deformities in Scoliosis Surgery With Computed Tomography

Hong, Jae-Young, Suh, Seung-Woo, Easwar, T. R, Modi, Hitesh N., Yang, Jae-Hyuk, Park, Jung-Ho

Journal:

Année:

2011

Langue:

english

Fichier:

PDF, 1.42 MB

english, 2011

31

Procedure for systematically tuning up cross-talk in the cross-resonance gate

Sheldon, Sarah, Magesan, Easwar, Chow, Jerry M., Gambetta, Jay M.

Journal:

Physical Review A

Année:

2016

Langue:

english

Fichier:

PDF, 989 KB

english, 2016

32

Green Advertising || Shades of Green: A Multidimensional Analysis of Environmental Advertising

Subhabrata Banerjee, Charles S. Gulas and Easwar Iyer

Journal:

Journal of Advertising

Année:

1995

Langue:

english

Fichier:

PDF, 1.05 MB

english, 1995

33

Green Advertising || From the Guest Editor

Journal:

Journal of Advertising

Année:

1995

Langue:

english

Fichier:

PDF, 410 KB

english, 1995

34

The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Section on Sustainability

Iyer, Easwar S., Reczek, Rebecca Walker

Journal:

Journal of Public Policy & Marketing

Année:

2017

Langue:

english

Fichier:

PDF, 196 KB

english, 2017

35

Predictive Analysis on Behavioural Risk Factor Surveillance System through Ensemble Classifiers and Clusters

Sekar, K.R., Easwar, Mahadev, Manikandan, R., Ravichandran, K.S.

Journal:

Journal of the National Medical Association

Année:

2018

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2018

36

Occurrence of microplastics in fishes from two landing sites in Tuticorin, South east coast of India

Kumar, Vigneshwari Easwar, Ravikumar, Geetanjali, Jeyasanta, K. Immaculate

Journal:

Marine Pollution Bulletin

Année:

2018

Langue:

english

Fichier:

PDF, 1.88 MB

english, 2018

37

VidyutVanika: A Reinforcement Learning Based Broker Agent for a Power Trading Competition

Ghosh, Susobhan, Subramanian, Easwar, Bhat, Sanjay P., Gujar, Sujit, Paruchuri, Praveen

Journal:

Proceedings of the AAAI Conference on Artificial Intelligence

Année:

2019

Langue:

english

Fichier:

PDF, 590 KB

english, 2019

38

[IEEE 2019 International Conference on Intelligent Computing and Control Systems (ICCS) - Madurai, India (2019.5.15-2019.5.17)] 2019 International Conference on Intelligent Computing and Control Systems (ICCS) - Open stub loaded Multiple Resonators for RFID Applications

C E, Arya Easwar, Nair S, Bhuvana, Menon, Sreedevi K

Année:

2019

Fichier:

PDF, 1.07 MB

2019

39

An Improved Protocol for the Direct Asymmetric Aldol Reaction in Ionic Liquids, Catalysed by Onium Ion-Tagged Prolines

Marco Lombardo, Filippo Pasi, Srinivasan Easwar, Claudio Trombini

Journal:

Advanced Synthesis & Catalysis

Année:

2007

Langue:

english

Fichier:

PDF, 89 KB

english, 2007

40

The Ion Tag Strategy as a Route to Highly Efficient Organocatalysts for the Direct Asymmetric Aldol Reaction

Marco Lombardo, Srinivasan Easwar, Filippo Pasi, Claudio Trombini

Journal:

Advanced Synthesis & Catalysis

Année:

2009

Langue:

english

Fichier:

PDF, 219 KB

english, 2009

41

Amano PS Catalyzed Methanolysis of Maleimides: An Efficient Synthesis of Methyl Maleanilates.

Srinivasan Easwar, Narshinha P. Argade

Journal:

Année:

2003

Fichier:

PDF, 93 KB

2003

42

Methanol steam reforming over Pd/ZnO and Pd/CeO2 catalysts

Easwar S. Ranganathan, Shyamal K. Bej, Levi T. Thompson

Journal:

Applied Catalysis A: General

Année:

2005

Langue:

english

Fichier:

PDF, 490 KB

english, 2005

43

Observation of the relaxation of composition fluctuations in a binary liquid mixture

N. Easwar, M. Joshua, J.V. Maher, W.I. Goldburg

Journal:

Physica A: Statistical Mechanics and its Applications

Année:

1983

Langue:

english

Fichier:

PDF, 762 KB

english, 1983

44

Facile air-oxidation of N-homopiperonyl-5,6-dimethoxyhomophthalimide: simple and efficient access to nuevamine

Prasad B. Wakchaure, Srinivasan Easwar, Vedavati G. Puranik, Narshinha P. Argade

Journal:

Année:

2008

Langue:

english

Fichier:

PDF, 247 KB

english, 2008

45

Protonated arginine and lysine as catalysts for the direct asymmetric aldol reaction in ionic liquids

Marco Lombardo, Srinivasan Easwar, Filippo Pasi, Claudio Trombini, Dilip D. Dhavale

Journal:

Année:

2008

Langue:

english

Fichier:

PDF, 282 KB

english, 2008

46

Soft matter under osmotic stress

M Leonard, H Hong, N Easwar, H.H Strey

Journal:

Année:

2001

Langue:

english

Fichier:

PDF, 182 KB

english, 2001

47

Enantioselective enzymatic approach to (+)- and (−)-2-acetoxy/hydroxycyclopentanones

Srinivasan Easwar, Shrivallabh B. Desai, Narshinha P. Argade, Krishna N. Ganesh

Journal:

Tetrahedron: Asymmetry

Année:

2002

Langue:

english

Fichier:

PDF, 112 KB

english, 2002

48

Amano PS-catalysed enantioselective acylation of (±)-α-methyl-1,3-benzodioxole-5-ethanol: an efficient resolution of chiral intermediates of the remarkable antiepileptic drug candidate, (−)-talampanel

Srinivasan Easwar, Narshinha P. Argade

Journal:

Tetrahedron: Asymmetry

Année:

2003

Langue:

english

Fichier:

PDF, 147 KB

english, 2003

49

Evidence for re-entrant behavior in laponite–PEO systems

Hossein A. Baghdadi, Elizabeth C. Jensen, Nalini Easwar, Surita R. Bhatia

Journal:

Rheologica Acta

Année:

2008

Langue:

english

Fichier:

PDF, 829 KB

english, 2008

50

Motion detection, noise reduction, texture suppression, and contour enhancement by spatiotemporal Gabor filters with surround inhibition

Nicolai Petkov, Easwar Subramanian

Journal:

Biological Cybernetics

Année:

2007

Langue:

english

Fichier:

PDF, 1.38 MB

english, 2007